Mix My Candles

It’s so cool. What she does is kind of analyses your candle situation – and guys are great for this because guys don’t know anything about candles – am I right, ladies?!

A quick note on what Mix My Candles is. It’s a service offered by Tim Heidecker’s wife that will rearrange the candles in your home in order to make them appear more aesthetically palatable. The thinking behind it presumably being that it’s a laughable vanity project that keeps her busy, despite being utterly meaningless and devoid of value. Happy wife, happy life, am I right?!

And the thinking behind that is that Tim Heidecker is performing as an arsehole. Deliberately. An obvious send up of the modern trend of big-hitting American comedians being anti-woke and spewing out tedious, derivative shit to equally tedious, derivative audiences across the country. He’s unfunny, one dimensional and lazy to such an extent that it’s a surprise Joe Rogan hasn’t sued him for plagiarism. In related works, I recommend Heidecker’s pastiche of Rogan’s dreadful – yet somehow globally popular – podcast, where he and his guests talk about absolutely nothing for an hour.

The entire show is available online in full, so if you havent seen it, you can. Though if you haven’t, I don’t know why you’re here, tbh.

The design, then. It’s candle-based. Shocker. The thing is with a lot of candle brand logos is…they can be very, very minimal. Muted colours and unaltered serif typography don’t give you much to play with, so I went with a bunch of French lads. Who do fragrances and other nice smelling shit also, but the bizarre, floating anagram stuff on their labels is pretty memorable, so I went with that. We had one of these in our house and I genuinely couldn’t work out what it said. Then realised it was in French. So any brand that throws caution to the wind regarding readability gets my vote.

NB There is a similarly named organisation in existence, but I’m fairly sure the hack being portrayed here doesn’t know where Harrogate is.